A SEO company can help drive your small business for the long-term. They can introduce the company to new audiences online and help ensure you achieve a lasting return on investment in online marketing. But it’s important you understand the process of choosing a SEO company for your small business. So, in this latest post, we’ll highlight do’s and don’ts of choosing an SEO firm.

Don’t respond to spam emails

While they are less common now, spam emails use to be a favored tactic of some SEO companies in getting business. Generally, if a company has to advertise via spam email or via junk mail, they are not able to promote their company effectively. This shows they likely don’t have the SEO understanding and the savvy business sense to use more appropriate means of advertising.

Don’t choose based on a guarantee

We’d all like to say that we can offer our clients the number one spot on Google for their keyword over several months. But the simple fact is that SEO trends change, and what helps one company achieve the top spot might not work for another in a different industry. SEO companies work tirelessly to help their clients make the front page of Google for their keywords, but guaranteeing top spot and consistency is impossible. Don’t fall for guarantees that won’t be met.

Do ask for references

The leading SEO companies in the marketplace will have references from hundreds of past clients. Ask the company for these references and make sure you are able to speak with their past clients directly. You can then determine the suitability of the SEO company’s service based on the reference’s answers.

Do use a plan and a budget

You should use a plan and a budget when choosing an SEO specialist for your small business. The budget should include comprehensive details on the type of SEO you require and the incremental cost over time. Make sure that you have a plan in place that also covers several months and corresponds with your business objectives over time.

Our team at WSI Digital Shop Keys can help you build successful SEO campaigns for the long-term. To speak with a local online marketing expert, please call us today.